The language of the video work "do.you.have.an.invention.?" is that of an advertisement spot. The video examines the relationship between product and product user/buyer/owner. The television show "do.you.have.an.invention.?" presents the new product eXvation, which has been released by the company give me your mind, Inc. The product eXvation involves a multi-sensitive strap, the object of consumption Ms. Sigma Tav and the buyer/owner of the product. eXvation enables its owner to step inside the life of another person – that of Ms. Sigma Tav – to an extent unprecedented by others.
Ms. Sigma Tav is offering you her life – try it out and indulge yourself!
After the viewer has been presented with an almost absurd and disproportionately convoluted explanation of the product, s/he is encouraged to feel free.
The user/owner of the product has the right to determine the course of Ms. Sigma Tav’s life.
The commodification of Ms. Sigma Tav can be likened to the relationship in a video game between the players and their virtual protagonists, with one difference: this time the product is a real, organically developed person.
eXvation isn’t just another game: the life of Ms. Sigma Tav is in your hands. Don’t miss this special opportunity!
In the last scene of the video, a cigarette-smoking Ms. Sigma Tav gazes into the camera at the viewer and smiles.
One could hardly think that she feels bothered by the deal.
(In this game, her next steps are left undecided.)